JellyCat

CW: Paige Shin    
AD: Brianna Fick, Harper Herman, Aleah Jones

We were asked to create a campaign around Jellycat’s main character, Jack, that celebrates how their blend of playfulness and luxury has become an unforgettable mark in the toy world for 25 years. For the past 25 years, Jellycats have not told us how they felt. Jack is finally going to speak up.

People Magazine release

Vanity Fair Lie Detector Stunt

Tweet Series: Jack will reply to old celebrity tweets

Live chat bot on Jellycat’s website that allows users to interact with Jack and hear his opinions.

Q: “What do you think of Animal Crossing?”

A: “I was neglected for a virtual island. So, respectfully, I hate this game.”

Q: “How did you handle One Directions breakup?”

A: “A teen cried harder over 1D than when she thought she lost me.”

Product tags with Jack’s commentary