CW: Paige Shin    
AD: Brianna Fick & Aleah Jones

Minimalism is out. Maximalism is in.
Our plan is to position Resy as THE place to get coveted reservations, no matter who you are. You don’t need to have a big budget to be a Big Baller.

Resy will use OOH placements to remind people that they have the ability to leave their everyday life ball out. QR codes will be available on posters to directly connect.

Through social we will invite Resy users to an exclusive dinner party held in the streets of Soho with a restaurant that is on Resy.

Exclusive receipts will be given out after the dinner, and guests will be encouraged to share them on Instagram to show their status at such an event.