The Grand Central Oyster Bar is an iconic seafood restaurant that first opened its doors in 1913, and holds a distinguished place in New York City’s rich history. Recognized as a New York City landmark, the Oyster Bar boasts an amazing atmosphere and timeless setting, inviting the public to savor its historical charm while relishing the finest and most fresh food in all of New York City. I was asked to rebrand this iconic restaurant that is lacking in design as well as produce a cohesive brand system.

Grand Central Oyster Bar

Engraver’s Gothic is used to bring back the upscale feel that the GCOB has. Obsidian is used for the primary logo type, inspired by the menu from 1971.

Research and Historical Imagery

Past Branding

Over the last 111 years the Grand Central Oyster Bar has tried out just about every design style, however somewhere along the way they got stuck in the 80’s. “Going back to the basics”will showcase the GCOB as amazing as it truly is, using typography to mimic the ambiance that it has.